November 21, 2013 | In: SEO
Search Engine Optimization (SEO) is a method used by website owners to increase the number of visitors to their website. It encompasses a lot of aspects, such as other websites linking to your own website and the keywords you spread all throughout your web pages. If SEO is operated properly, it will significantly increase the chances of your site being placed on top of search results, therefore increasing your buyer rate. Here are some SEO basics by David Pascht and why your business needs it:
1. The majority of web traffic comes from search engines. There is a reason why Google is ranked as the most-visited website in many countries alongside Facebook – if it wasn’t so obvious, this is the primary search tool used by internet users. Some people might find out about your business in a different way, such as through hearsay, e-mail marketing, etc. but people who are really looking for the item you’re selling will resort to search engines. And this is where SEO comes to play.
2. Your online business needs SEO because your website will not hold as much favourable weight as it could when it makes use of SEO. Search queries (the words people type on the search box) are extremely important because that’s where all the traffic comes from. Once your website operates this functionality, combined with the correct keyword, it’s almost an assurance that the activity on your site will increase.
3. SEO basics go all the way from your site to the social media. You can also exploit your keywords on the accounts in your social networking sites, which increases the target audience as well. Needless to say, most online business use social media outlets to promote their products, and by using the right keywords in their descriptions, they can also technically optimize their accounts to become a top result in search queries.
4. Popularity is a huge factor in businesses, especially when competition is incredibly high. This is what you’ll be able to achieve if you use Search Engine Optimization – you will be able to gain a huge user base that will follow your updates and suggest your products to other people in their network. Being popular also entails being reputable, so once you’ve made it to the top results, you have to keep consistent with the by updating the important information and by making sure that your articles are not obsolete.